Google Ads Course

Description

Here’s a step-by-step details for a Google Ads course:

1. Introduction to Google Ads: This module will cover the basics of Google Ads, including its history, benefits, and different types of ads. You’ll also learn how to set up and manage a Google Ads account.
2. Keyword Research: In this module, you’ll learn how to conduct keyword research, choose the right keywords for your ads, and optimize your ads for those keywords.
3. Ad Creation: This module will cover how to create effective ads, including how to write ad copy, create ad extensions, and use different types of ad formats.
4. Campaign Structure: In this module, you’ll learn how to set up and structure your Google Ads campaigns, including how to create ad groups, set budgets, and choose targeting options.
5. Bid Management: This module will cover how to manage your bids in Google Ads, including how to set bids, use bidding strategies, and optimize your bids for maximum performance.
6. Tracking and Optimization: In this module, you’ll learn how to track the performance of your Google Ads campaigns, including how to use conversion tracking, set up Google Analytics, and optimize your campaigns for better performance.
7. Display Advertising: This module will cover how to create and manage display advertising campaigns on the Google Display Network, including how to create and optimize display ads, choose targeting options, and measure performance.
8. Video Advertising: In this module, you’ll learn how to create and manage video advertising campaigns on YouTube, including how to create and optimize video ads, choose targeting options, and measure performance.
9. Shopping Ads: This module will cover how to create and manage shopping campaigns on Google, including how to set up product feeds, create shopping ads, and measure performance.

Each module should consist of multiple videos that walk the student through the various topics covered. The course should be designed to be comprehensive and easy-to-follow for beginners, as well as those with some experience with Google Ads. By the end of the course, students should be able to create and manage effective Google Ads campaigns for their business or clients.

And more you learn.